About us
Human judgement + data validation
25+ years leadership experience
Multi-brand complexity expertise
Trend, consumer and cultural foresight
Live data validation layer
We do not replace your teams.
We increase clarity and confidence within them.
Meet the Team
AlignCo is led by Rachel Senior and Terrie Isaac , senior strategic advisors with deep experience shaping brand, creative, product and commercial direction for international retail businesses.
Eric Prengel
Eric Prengel is a senior retail strategist specialising in merchandise planning,
product architecture and operational transformation for global fashion and lifestyle brands.
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He has worked with leading international businesses including Ralph Lauren, Kate Spade, Kenneth Cole, Marc Ecko, Ted Baker and NYDJ, helping organisations strengthen planning disciplines across retail, wholesale and e-commerce channels.
Anton Pershin
Anton Pershin is a fashion technology and applied AI executive specialising in trend sensing, merchandising intelligence and retail planning transformation for global fashion businesses.
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He founded an applied AI research lab focused on helping brands translate trend, consumer and competitive signals into better decisions across assortment planning, demand forecasting, allocation, replenishment and broader supply chain and commercial planning.
Emily McCarthy
Emily McCarthy is a creative trend consultant specialising in colour strategy, cultural insight and future-facing product direction across fashion, home and lifestyle.
With over a decade of experience, she has worked at the forefront of trend forecasting and retail strategy, holding roles including Global Colour Strategist at WGSN, Innovation Lead at Notonthehighstreet and Senior Trend Forecaster at Trendhub by BDA London.