Align Services
The Align Framework™
Listen → Examine → Envision → Shape → Embed
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Listen - Commercial audit
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Examine - Range & margin analysis
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Envision - Opportunity mapping
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Shape - Priority architecture
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Embed - Workflow integration
Outcome: Faster, clearer product decisions.
ALIGN LITE
Fast clarity. Focused decisions. A focused view on what matters now
Best for:
Smaller teams, single category, or quick directional needs
Includes:
Direction (macro + seasonal edit)
Light validation layer (key signals only)
High-level category opportunities
1 working session
Outputs:
Directional framework
Key must-haves
Priority opportunities
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ALIGN CORE
Structured direction. Validated decisions.
Where strategy becomes structured and
actionable
Best for:
Brands needing clear product strategy + alignment
Includes:
Direction (full seasonal framework)
Architecture (range + category strategy)
Validation (Enstyle integrated throughout)
Hindsight highlights (light performance read)
2–3 collaborative workshops
Outputs:
Seasonal framework
Range architecture
Must-haves vs future bets
Validation scoring
2
ALIGN FULL
End-to-end alignment. Embedded impact.
A fully integrated system for confident product investment
Best for:
Larger businesses or transformation moments
Includes:
Full Align Framework (Listen → Embed)
Deep hindsight analysis (performance, margin, SKU)
Full foresight + scenario planning
Advanced validation (ongoing intelligence)
Range optimisation
In-season checkpoints
Ongoing partnership / retainer model
Outputs:
End-to-end product strategy
Decision frameworks embedded into workflow
Continuous validation + optimisation
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