Meet Rachel

Founder

Rachel Senior is a highly experienced strategic and commercial leader with over 25 years’ experience shaping direction across global fashion and lifestyle organisations. She works in close partnership with leadership, buying, planning and creative teams to define strategy that is both ambitious and operationally credible.

Her expertise lies in bringing clarity to complex businesses, aligning brand ambition with commercial performance, organisational capability and consumer reality. Rachel establishes decision frameworks that translate strategic intent into clear priorities and accountable action, ensuring direction is understood and owned across functions.

She leads hindsight analysis, strategic framing and prioritisation, grounding future plans inevidence and performance insight. Beyond defining strategy, Rachel works alongside teams to embed it, integrating structure and shared accountability into the way decisions are made and executed.